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Do You Want to Transform Yourself and Others?

We want to help you do it.

Become an Extraordinary Coach: Go Beyond ICF Certification

Book an introductory call where we can discuss how we can help and answer your questions, including:

  • Why is coaching becoming a sought-after skill?
  • What makes it so powerful, and what are the key industry trends?
  • How to become an internationally certified world-class coach?

Change starts with simple steps. That step today can be a free call to explore if acquiring coaching skills is right for you.

Book a Call

One decision, one choice—could change everything.

Upcoming Program Dates
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Why Become a Coach

Unlock your potential and impact others

Apply cutting-edge methodologies, like Parts Coaching, to transform yourself and others, both personally and professionally, and earn an internationally recognised ICF Certification.

Enhance your leadership skills

Elevate awareness of yourself and others, impacting your ability to influence change, team dynamics and decision-making. Harvard Business Review deemed it as a more valuable quality for leaders than an MBA degree.

Elevate your career with confidence

Sharpen your vision and turn your passion into a thriving career. Deepen your gravitas, approachability and credibility to influence stakeholders and connect with others.

Trusted by the best

Why Learn to Be an ICF Credentialed Coach?

The International Coach Federation (ICF) is the leading global association for professional coaches with over 50,000 members in more than 150 countries, responsible for setting professional standards, accrediting coaches, and training schools.  According to research:

Credentials matter in hiring a coach

96% of organisations report that they prefer to hire coaches who hold a credential

ICF: trusted global standard for coaching

80% of organisations recognise ICF as the leading professional body for coaches 

ICF coaches earn premium rates

Average income per hour is over US$200, US$400, and US$650 for ICF ACC (Associate Certified Coach), PCC (Professional), MCC (Master).

Experience The Martin Institute Difference: Beyond Traditional ICF Certifications

Unlock a transformative coaching experience with our unique HAPPY System™, where we redefine the coaching landscape beyond traditional International Coaching Federation (ICF) certification. Our program integrates advanced methodologies from Inner Child Integration Therapy and Neuro-Linguistic Programming (NLP) along with robust research on sustainable change. This distinctive combination sets our program apart, offering insights that are uniquely available at The Martin Institute.

  • Experience personal transformation, self-realisation, and get closer to achieving your goals.
  • Learn to create profound changes of who we are and how we operate at the root level, often in one session.
  • Continuous development and support for our alumni through ongoing learning initiatives, masterclasses and self-paced programs.
  • Join a rich and diverse network of professionals across 40+ countries, get life-long support and complimentary coaching by peers.
  • Learn to be effective at communicating the value of coaching and running a successful business.

Where Ancient Wisdom Meets Modern Behavioural Science

The HAPPY System™ stands apart by integrating timeless philosophy with cutting-edge science to shift how we operate at both the conscious and subconscious levels. It draws from:

Ancient wisdom from Vedic
scriptures, Socrates, and Lao Tzu

Cutting-edge neuroscience

ICF Core Competencies

Inside from Inner Child Integration Therapy

Learning from Neuro Linguistic Programming (NLP)

Research with over 500 leaders on what drives sustainable change

Ground-breaking Parts Coaching approach

Science of changing habits

Team, group, and business coaching

Unlike many traditional coach training programmes, we go far beyond the basics. Our curriculum includes advanced, cutting-edge techniques that are rarely taught in other ICF-accredited schools—giving our learners the tools to create deep, lasting transformation from the very first session.

Your Masterclass Host

Avni Martin, MCC

Founder of The Martin Institute | Global Thought Leader | Renowned Coach Trainer

VIEW MORELESS

Avni Martin is an ICF Master Certified Coach (MCC), a credential held by fewer than 4% of coaches worldwide. She is the creator of the HAPPY Coaching System™ and the author of the Penguin-published book Happy Ever After – Transform Your Leaders, Teams, and Organisations with the HAPPY Coaching System™

With over 22 years of experience, Avni has:
  • Coached leaders and entrepreneurs across five continents
  • Served as the Global Director of ICF Coaching Education
  • Led research across 1,300+ organisations in 9 countries as Director of Research for ICF Singapore
  • Partnered with leaders and coaches globally to transform their being, deepen their presence, and lead with clarity and conscious impact.

Who Should Attend?

After the session, you’ll walk away with a clearer sense of what coaching is, how it can benefit you, and whether becoming a coach is right for you.

  • Human resource managers and leaders
  • Business managers and leaders
  • Trainers, speakers, coaches, and consultants.
  • Therapists, psychologists, and counsellors.
  • Professionals looking to enhance their career.
  • Non-ICF credentialed coaches looking to upskill.
  • Individuals wanting to develop a career in helping others grow.
  • Anyone interested in developing deep awareness and becoming a better version of themselves.

What Do Our Clients Say

Dr. Sarada Bulchand, Ph.D.

Global Leader & Certified Coach
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Join Dr. Sarada Bulchand, Ph.D. as she shares her profound experience with the HAPPY™ Coach Training Program by The Martin Institute. For Dr. Sarada,…

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Avinash Deshmukh

Global Leader & Certified Coach
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Join Avinash Deshmukh as he shares his enriching journey through the HAPPY™ Coach Training Program by The Martin Institute. Driven by his desire to…

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Shalini Jalan

Catalyst, Partnerships at Temasek Trust
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Join Shalini Jalan as she shares her magical journey through the HAPPY™ Coach Training Program by The Martin Institute. For Shalini, this experience has…

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Nick Jonsson

Managing Director & Life Coach
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Join Nick Jonsson as he shares his incredible journey of transforming his coaching skills through the HAPPY™ Coach Training Program. Being in a coach…

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Transform how we relate to ourselves, others, and life itself!

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Book a Call and Schedule a Meeting with Us

What People Are Saying

Manuel Sguazzi

Managing Director | Executive MBA | Certified ScrumMaster® | ICF Trained Coach9​
Completing Level 1 and 2 with Avni was one of the deepest and most introspective learning journeys ever. Avni’s extensive knowledge and experience, empathy and patience, make her one of the best trainers and mentors. I’ve applied the key learnings as an executive and witnessed the improvement in my team’s dialogue. To become a better leader or a coach, Avni’s courses are a fundamental stepping-stone.

Mette Johansson

Speaker, Trainer, Coach, Consultant | Empowering Leaders | Inclusion | Authenticity​
Avni is one of the best coaches I have ever come across, and she provides a highly effective way to reach PCC level in the shortest time. She teaches you how to be completely non-judgmental and provoke deep transformation in your clients. To take your coaching skills to the next level, I warmly recommend you contact Avni.

Pooja Arora

ACC | Co-Founder, Redefine Wellness | Wellness Coach & Therapist | Wellness Trainer​
I was lucky to find Avni! She’s a fantastic coach, a great trainer, with in-depth knowledge. She tailors learning to your unique ability and challenges. Her strong fundamentals and values, personal touch, warmth, and friendship, made training a great learning experience. Highly recommend her!

Roslina Chai

ACC | Speaker | Innovation, Strategy, Presentation Alchemist | Coach​
Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity, and humility create an incredible space of safety that invites deep sharing. Learning with Avni is thought-provoking, as she honours the knowledge and experience that everyone in the room has to offer—all the necessary ingredients for a powerful learning journey.

Nick Jonsson

PCC | Founder and MD of EGN Singapore
Since starting my journey with Avni, I’ve loved it. It’s been deep and transformative, with very personalised attention. The depth of learning is impressive. I chose Avni because she was highly recommended by my colleagues and peers, and it has proved to be a very good decision. It not only makes me a better business leader but also a more aware father and husband.

Dona Amelia

Co-Founder of EGN | Keynote Speaker | Executive & Life Coach​
Avni Martin is an outstanding ICF Master Certified Coach and teacher. Her expertise, clear instruction, and supportive guidance have been invaluable to my development. Avni’s passion for coaching and genuine dedication to her clients’ success make her an exceptional mentor. I highly recommend Avni to anyone seeking to learn and grow in the coaching field.

Suraj Vithlani

CEO & Founder of Vithlani Constructions and Motion Architecture​
Avni is an intuitive coach of coaches who brings out greatness. She is a force for humanity. After her HAPPY™ Coach Training Program, my life feels upgraded to business class! I’m a better listener, more in tune with others, and my relationships have improved. I’m now focused on my goals and vision, with more love and calmness.

Cheryl Sim

Learning & Development Consultant @ Gallup | Executive Coach (ICF Certified) | IHRP-CP​
Avni is a skilled mentor coach who brings great value. Her deep ICF knowledge gives her a powerful edge, offering masterful approaches. She is generous, available, and offers a personal touch, often turning clients into friends.

Scott Harrison

Elite Negotiation & Influence Coaching | EQ-i | ICF Coach | IAF Facilitator​
Avni is a master coach and trainer who transforms lives. Her program is a profound journey of growth. She has an incredible gift for pushing us to our limits as coaches and humans. With her expert guidance, I unlocked my full potential. Avni’s skills, mindset, and compassion set her apart. She creates a safe space for growth and reflection.

Manisha Khubchandani

Recruitment Project Manager APAC​
The clarity, confidence, and control I’ve gained through Avni’s coaching is priceless. She’s helped me become a better, more effective version of myself. Even after a traumatic experience, I’ve stayed strong and clear. Avni goes out of her way to support students, creating an interactive, safe space. I’ve built deep connections and become a confident coach. I’ve recommended Avni to many, who vouch for her as an amazing coach, mentor, and trainer.

Lillian Latto

PCC | Managing Director, Matchfit Consult | Executive, Leadership & Organi- sational Coach​
Avni is a dedicated and passionate coach trainer who goes above and beyond to serve clients better. Avni has spent years honing her craft to ensure she keeps clients up to date with the best practices of the coaching industry.

Nitya Rao-Parera

PCC | Executive & Career Development Coach | Facilitator | Trainer​
Avni is a natural at coach training. She has the ability to make us deeply introspect and grow, by holding up a mirror for us to be the best versions of ourselves and her sessions are highly engaging. Avni was instrumental in ensuring each one of us addressed our developmental needs as coaches. She helped me think more deeply and inspired me in my coaching journey.

Daphne Langeveld

International Certified Coach (ICF ACC) | Systemic Practitioner | Thrive Abroad Coaching​
I wholeheartedly recommend Avni Martin and her course to anyone on a journey of self-discovery and mastery. She is a mentor, guiding students towards excellence with unwavering dedication and passion. She fosters a nurturing environment where students explore, grow, and challenge themselves. Her insightful feedback was invaluable. The ICF accreditation is the gold standard, and this course instilled in me the core competencies essential for success. I am forever grateful for the knowledge and inspiration she gave me.

Ivana Fertitta

Corporate Trainer & Consultant I Professional Speaker I Well-being and Happiness Coach I Psychologist I Author​
I would highly recommend Avni’s program. It was a great match for my expectations. The learning group was small, with individual attention, and Avni taught us at a higher level, going beyond basic skills for a more in-depth approach. The competitive pricing included full support to achieve my qualification, including mentoring, exam practice, a rich network of peers.

Elena Podrezo

Talent & Culture Leader I EQ-i Coach I Employee Experience Curator I Global HR Expert
It is my privilege to learn and grow as a person, therapist, and facilitator to transform people with Avni! Avni is a brilliant coach, trainer, mentor, and supervisor, as I observed the profound difference she made in her clients, including myself. Avni is a rare and special gem with knowledge, wisdom, and skills to optimise success.

Eunice Boh

PMP, Deputy Director at CPF Board | Singapore Computer Society Enterprise Architecture Chapter Executive Committee​
I strongly recommend Avni to anyone seeking a transformative educational experience. Her perceptive insights create a powerful mind shift, leading to genuine self-development. I truly enjoyed her class—a journey of growth and enlightenment. Avni inspires meaningful transformation. I also had a lot of fun networking. Thank you, Avni.

Anthonia Lim

Coach & Trainer​
I am grateful to be trained by Avni. Her programs are in-depth and comprehensive, with personalised attention. Avni’s passion for training and developing people amazes me as she gives all that she has without ever holding anything back! I’m inspired by Avni’s excellent grasp of coaching, which empowers me to reach newer heights. I highly recommend Avni as a coach trainer and mentor coach!

Adeline Tiah

Leadership Coach | Speaker | Startup Advisor | Author: REINVENT 4.0
I have been coaching for five years, and my PCC accreditation was long overdue. A friend recommended Avni for the bridging program and PCC mentoring, and I’m glad I did. Avni is very exact in her PCC markers and sets a high bar. It was a great refresher for my PCC certification. The cohort was engaging and welcoming.

Kaumudi Goda

People, Leadership & Culture Strategist | ICF Global Diversity Council Member | Consultant ​
I have run sessions alongside Avni and participated in hers. As someone keen on learning, I’ve worked with many trainers, and Avni stands out. She demonstrates techniques and shares frameworks like no other, balancing flow with structure and delivering powerful coaching demos. Avni also runs an extremely popular peer coaching group, attracting coaches worldwide. She is a highly regarded leader in the ICF network, known for her passion and dedication. I strongly recommend Avni Martin.

Axel Johansson

ACC | Leadership, Performance & Intercultural Intelligence Coach| Consultant​
I highly recommend Avni’s Accredited Coach Training Program. She is a masterful coach and trainer with a unique ability to give feedback that is concise, actionable, and uplifting, helping us grow from session to session. Avni flexibly adjusted the training to our needs, using peer coaching, exercises, and MCC-level competencies, plus access to MCC coaching sessions, an invaluable opportunity to grow.

Make the difference only you can make.
Work with The Martin Institute.

Book a Call

ICF Level 1 Program

HAPPY™ Certified Associate Coach Training Program
Singapore (in-person and hybrid)

Dates: 26 Sep to 7 Nov 2025

Training Hours: 65 hours

ICF Level 2 Program

HAPPY™ Certified Associate Coach Training Program
Singapore (in-person and hybrid)
Dates: 30 Aug – 7 Sep 2025

Training Hours: 65 hours