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Frequently Asked Questions

Coaching In General

What is coaching in general?

Coaching is a collaborative partnership designed to support individuals in reaching their personal or professional goals. It starts with a conversation about what you want to achieve and any obstacles in your way. Through powerful questions and active listening, a coach helps you gain clarity on your aspirations, develop insights, and discover your own solutions. Unlike mentoring or consulting, coaching isn’t about giving advice or providing answers. Instead, it’s a process that empowers you to realize your potential and make meaningful progress. Whether you’re navigating a major life change or honing specific skills, a coach helps guide your journey toward success.

Coaching is a a transformative process and dynamic partnership that unlocks a client’s full personal and professional potential. It is an empowering process that fosters clarity, confidence, and commitment to meaningful goals.

At its core, coaching is a structured dialogue that helps clients gain clarity on their objectives and current reality. This journey involves defining where the client is now, where they want to go, and creating a pathway to bridge that gap—while considering obstacles and resources along the way.

Another way to view coaching: it’s the conversation you need to have with yourself but cannot have by yourself

ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

The ICF defines coaching as a non-directive approach that focuses on creating laser-sharp clarity about what clients want, why they want it, what obstacles stand in their way, and how they can achieve their goals most efficiently. This process is facilitated through powerful questioning and active listening, fostering clarity and raising awareness to promote personal growth.

Each approach serves a unique purpose:

Coaching focuses on facilitating your self-discovery and growth. Coaches guide you through reflective questions, helping you set and achieve your goals without offering direct solutions or expertise.

Training is more structured, typically designed to impart specific skills or knowledge. It’s about teaching you something new, often in a workshop or course format.

Mentoring involves a more experienced individual sharing wisdom, offering advice, and guiding you based on their own life experiences. It’s usually a longer-term relationship.

Consulting provides expert advice and specific recommendations to solve problems. A consultant analyzes the situation and offers solutions based on their expertise.

While these methods can overlap, coaching is primarily about empowering you to find your own path forward.

Coaching and therapy/counselling serve different purposes, but both help you grow:

Coaching is forward-focused, aimed at helping you achieve specific goals and improve your performance. It’s about identifying what you want, navigating obstacles, and creating a plan to reach your goals.

Therapy or counseling, on the other hand, is often more about emotional healing. It focuses on exploring your past, understanding your feelings, and addressing issues like anxiety, trauma, or depression. Therapists provide a safe space for processing these emotions and working through personal challenges.

So, while coaching is more about goal-setting and future progress, therapy dives deeper into emotional well-being. Both have their value depending on what you’re seeking—whether it’s to reach a new milestone or to heal from emotional challenges.

If you’re feeling persistently sad, anxious, or overwhelmed to the point that it interferes with your daily life, or are feeling suicidal, therapy might be a good option. Consistently struggling with relationships, going through major life changes, or unresolved past experiences are also areas that a counselor could be more helpful than a coach.

Coaching can be a transformative experience, helping you clarify your goals, understand what is really holding you back, reframe or reprogram what is needed in your mindset and take actionable steps toward achieving the outcomes that you desire. Whether you’re looking to advance in your career, strengthen relationships, or improve your well-being, a coach helps you see things from different perspectives, offers the support and accountability you need to stay focused. Through deep listening, questioning and feedback, a coach helps you uncover insights about yourself, recognize areas for growth, and build confidence in any area of your personal or professional life. If you’re ready to take the next step and unlock your full potential, coaching could be the key to creating the change you desire.

Even if your life feels pretty perfect, coaching can still offer valuable benefits. It’s not just for those facing challenges; it’s also a fantastic way to enhance what’s already going well. Coaching can help you identify and refine your goals, pushing you to explore new possibilities you might not have considered. It’s an opportunity for growth, encouraging you to deepen your skills or expand your horizons, whether that’s in your career, personal relationships, or overall well-being.

Additionally, coaching provides a fresh perspective. Sometimes, we get so caught up in our routines that we overlook areas where we can improve or innovate. A coach can ask thought-provoking questions that prompt you to think differently and inspire you to set even more ambitious goals. Ultimately, coaching can help you maintain your momentum, ensuring that you continue to thrive and enjoy fulfillment in all areas of your life. Even in a perfect life, there’s always room for growth and exploration!

You can get coached on almost any area where you want to grow personally or professionally. A coach helps you define your goals, tackle challenges, and unlock your potential. Some common areas include:

Career Development: Whether you want to advance in your current job, change careers, or improve leadership skills, coaching can guide you through the journey.

Personal Growth: Build confidence, improve self-awareness, and develop a positive mindset. Coaches help you identify your strengths and work on areas for improvement.

Goal Setting: Whether it’s running a marathon, starting a business, or finding better work-life balance, coaching provides structure and motivation to achieve your goals.

Relationships: Improve communication, resolve conflicts, and strengthen personal or professional relationships with the help of a coach.

Health and Wellness: If you want to adopt healthier habits, coaching can support you in setting realistic goals and staying accountable.

Life Transitions: Navigating major life changes—whether it’s a new job, moving, or dealing with loss—coaching can offer clarity and support in uncertain times.

With so many coaching styles available, it can be overwhelming to discern the key differences. However, gaining clarity is essential to find the right fit for you. Here’s a simplified approach to demystify the process:


Focus on Outcomes: People seek coaching to achieve specific results. Regardless of the coaching style, effective coaching ultimately facilitates the achievement of your desired outcomes.


Actions and Behaviors: Achieving these results hinges on your actions and behaviors, which are influenced by your conscious and subconscious thoughts, feelings, values, beliefs, assumptions, and needs.


Understanding Yourself: The right coach will help you explore these underlying aspects at a deeper level. They should support you in rewriting and reprogramming any limiting beliefs or behaviors, replacing them with those that align with your goals.


Effective Coaching: It’s less about the labels of coaching styles and more about how effectively a coach can assist you in upgrading your “inner code” (your internal programs). This upgrade allows you to operate at your highest potential and achieve the results you desire.


At The Martin Institute, we are dedicated to developing exceptional, world-class coaches who excel in facilitating this transformative process. Our advanced methodologies ensure that you achieve your desired results in the most efficient and effective way possible.

Hiring an ICF (International Coach Federation) Credentialed Coach can offer several significant advantages. ICF credentialing signifies that a coach has met rigorous education and experience requirements, ensuring they possess a high level of competence and professionalism. This can give you confidence that you’re working with someone who understands the nuances of coaching and adheres to a strong ethical framework. The ICF also emphasizes continuous learning and development, so you can be assured that a credentialed coach is committed to staying updated on best practices and industry standards. This commitment to ongoing education can enhance the quality of coaching you receive. Working with an ICF Credentialed Coach can provide you with a sense of accountability. Their training equips them to guide you through your journey, helping you stay focused on your goals and encouraging you to push through obstacles. If you’re looking for a coach who brings expertise, professionalism, and a personalized approach, an ICF Credentialed Coach is an excellent choice.

Coaching certification

Why should I become a certified coach?

Becoming a certified coach can be a highly rewarding choice for several reasons. Certification enhances your credibility. It demonstrates to potential clients that you have undergone formal training and possess the skills necessary to guide them effectively. This can help you stand out in a competitive field and attract more clients. Additionally, certification provides you with a solid foundation in coaching techniques, ethics, and best practices. This knowledge not only boosts your confidence as a coach but also equips you with tools to facilitate meaningful change for your clients.

Becoming a certified coach can be deeply fulfilling. It allows you to make a positive impact on people’s lives, helping them achieve their goals and unlock their potential. If you’re passionate about helping others and want to build a successful coaching practice, certification can be a significant step in that journey.

Becoming an ICF (International Coaching Federation) Credentialed Coach offers significant advantages. Research shows that 96% of organizations consider a coaching credential important or essential when hiring a coach. Additionally, 80% recognize ICF as the leading body for professional coaches, lending credibility to your qualifications. Financially, ICF Credentialed Coaches command higher rates:

  • US$200+ per hour for a Level 1, ACC (Associate Certified Coach)
  • US$400+ for a Level 2, PCC (Professional Certified Coach)
  • US$650+ for a Level 3, MCC (Master Certified Coach)

 

Completing an ICF Accredited Coach Training Program provides an organized curriculum covering essential competencies, ethics, and hands-on experience through supervised coaching hours. You’ll develop real-world skills, and ICF accreditation ensures your training meets the highest industry standards. The program also connects you with a community of fellow coaches and experienced mentors, offering ongoing support as you advance in your career.

Overall, ICF credentialing opens doors to better opportunities, greater credibility, and the chance to excel in your coaching journey

The simplest and most direct way to become an ICF Credentialed Coach is to complete an ICF Accredited Coach Training Program. This program not only prepares you to meet ICF’s rigorous standards but also provides you with all the necessary training, mentoring, and practice hours required to apply for your credential.

Obtaining any certification signals to others that you’ve undergone formal training, which enhances your credibility and sets you apart in a competitive industry. Certification also provides you with a structured foundation of skills, ensuring you’re well-equipped to deliver quality services.

In the coaching industry, certification is especially important because it’s largely unregulated, with many calling themselves “coaches” without formal training. Becoming certified not only differentiates you from others but also shows clients that you adhere to professional standards, making you a more trustworthy and credible choice.

Even if certification isn’t your goal, learning coaching skills can be incredibly beneficial. These skills can improve your communication by helping you listen actively and ask thoughtful questions, enhancing your interactions in all areas of life. They also make you a better leader by empowering those around you and building stronger relationships.

Plus, gaining these skills gives you access to unlimited coaching for life, which supports your ongoing personal and professional growth. Overall, it’s a worthwhile investment that can enrich your life and help you positively impact others.

While free resources can be helpful, attending an ICF Accredited Coach Training Program offers unique advantages that online materials simply can’t match.
Structured Learning: Accredited programs provide a comprehensive curriculum that covers essential coaching competencies and ethics. While online resources offer snippets of knowledge, it’s like sipping from a cup—attending an accredited program, on the other hand, is like diving into a deep lake. You gain a thorough, immersive learning experience that builds a solid foundation for your coaching journey.


Quality Assurance: ICF accreditation guarantees that the program meets the high standards set by a respected body in the coaching industry. This quality control ensures that what you’re learning is credible, reliable, and in line with best practices, which is something free content often lacks.


Practical Experience: Accredited programs don’t just give you theory; they offer hands-on practice with supervised coaching hours. This means you’ll not only learn but also do. Applying what you’ve learned in real-life situations is like exploring the lake after diving in—experiencing coaching firsthand, which helps build your confidence and effectiveness.


Networking Opportunities: Free resources don’t provide you with a community, but accredited programs connect you with fellow coaches and experienced instructors. You become part of a supportive network that offers ongoing encouragement and shared growth. This network becomes a lifelong resource, giving you access to unlimited coaching, long after you’ve completed the program—something online learning can never replicate.


Credibility: Completing an ICF-accredited program enhances your credentials, making you more attractive to clients in a competitive market. Clients recognize the value of formal training, which sets you apart from those relying solely on free resources.


Ongoing Support: Accredited programs offer continuing education and mentorship to help you grow throughout your career. You’ll have access to a rich depth of resources that evolve with you, ensuring that your learning experience doesn’t stop once the program ends.

Even if you’re already coaching, attending an ICF Accredited Training Program can significantly enhance your practice. Here’s why:

Enhanced Credibility: Completing an ICF-accredited program adds formal recognition to your coaching credentials, making you more appealing to potential clients. Research shows that 96% of organizations consider having a coaching credential important or essential when hiring a coach, and 80% recognize ICF as the leading body for professional coaches.

Skill Development: These programs offer structured learning on essential coaching competencies, helping you refine your techniques and approaches.

Ethical Standards: ICF training emphasizes ethical practices and professional standards, ensuring you align with industry best practices.

Networking Opportunities: Being part of an accredited program connects you with a community of coaches, providing valuable support and resources.

Continued Growth: ICF programs promote ongoing education and personal development, helping you stay current in the field.

Furthermore, average hourly rates for ICF-credentialed coaches are significant, with:

  • US$200+ for Level 1 Associate Certified Coach (ACC)
  • US$400+ for Level 3 Professional Certified Coach (PCC)
  • US$650+ for Level 3 Master Certified Coach (MCC)

Investing in ICF Accredited Training deepens your expertise and enhances the effectiveness of your coaching practice.

Completing a coach certification program typically involves several key steps, and while the specifics can vary depending on the program you choose, here’s a general overview:

Research and Choose a Program: Start by researching different coaching certification programs to find one that aligns with your goals, values, and preferred coaching style. Look for accredited programs that meet industry standards.

Enroll in the Program: Once you’ve chosen a program, complete the enrollment process. This may involve filling out an application, paying a fee, and sometimes attending an introductory session.

Participate in Training: The program will usually include a combination of online courses, workshops, and practical training. Engage actively in these sessions, as they provide essential knowledge and skills for effective coaching.

Complete Required Coaching Hours: Many certification programs require you to log a certain number of coaching hours, where you practice your skills with clients. This hands-on experience is crucial for developing your coaching abilities.

Pass Assessments: You may need to complete assessments, including written exams or practical demonstrations, to show your understanding of coaching concepts and techniques.

Submit a Portfolio: Some programs require you to submit a portfolio that demonstrates your coaching experience and reflects your development throughout the training.

Receive Certification: Upon successfully completing all program requirements, you’ll receive your coaching certification, allowing you to start or enhance your coaching practice.

Ongoing Education: After certification, consider pursuing ongoing education and training to keep your skills sharp and stay updated on coaching practices.

By following these steps, you’ll be well on your way to becoming a certified coach and making a positive impact in the lives of others!

Choosing the right coaching certification program hinges on your goals and preferences. Here are some key factors to consider:

Accreditation: Opt for programs accredited by reputable organizations like the International Coaching Federation (ICF) to ensure high educational standards.

Specialization: Identify your coaching niche—life, executive, health, etc.—and find a program that aligns with your interests.

Format and Flexibility: Consider your learning style. Some programs are in-person, while others are online or hybrid; choose one that fits your schedule.

Duration and Commitment: Programs vary in length; assess how much time you can dedicate and whether it aligns with your availability.

Support and Resources: Look for programs that provide ongoing mentorship and access to a coaching community for invaluable support.

Reviews and Outcomes: Research feedback from past participants and success stories to gauge the program’s effectiveness. Choosing the right coaching certification program hinges on your goals and preferences. Here are some key factors to consider:

Accreditation: Opt for programs accredited by reputable organizations like the International Coaching Federation (ICF) to ensure high educational standards.

Specialization: Identify your coaching niche—life, executive, health, etc.—and find a program that aligns with your interests.

Format and Flexibility: Consider your learning style. Some programs are in-person, while others are online or hybrid; choose one that fits your schedule.

Duration and Commitment: Programs vary in length; assess how much time you can dedicate and whether it aligns with your availability.

Support and Resources: Look for programs that provide ongoing mentorship and access to a coaching community for invaluable support.

Reviews and Outcomes: Research feedback from past participants and success stories to gauge the program’s effectiveness.

ICF Accredited Coach Training Programs

What are the prerequisites for ICF Accredited Coach Training Program?

There are no universal prerequisites set by the ICF for enrolling in an ICF Accredited Coach Training Program, other than the ability to understand and engage with the learning material.

However, individual training schools may have their own specific requirements.

To foster a safe and productive learning environment, we carefully select participants and curate our cohorts, attracting individuals from diverse ages, cultures, and professional backgrounds.

To find an ICF Accredited Coach Training School, start by visiting the official International Coaching Federation (ICF) website, where you can access a global directory of accredited programs.

At our award-winning ICF Accredited Coach Training School, we go beyond traditional coaching. You’ll not only learn how to coach with depth and effectiveness but also gain powerful insights from Inner Child Integration and NLP, all supported by thorough research. This unique blend of methodologies equips you with the tools to create profound, lasting transformations in the lives of your clients.

With an ICF coaching certification, you can pursue various rewarding career paths. Primarily, you can establish yourself as a professional coach, working in areas like life, executive, or career coaching. This certification also enhances your credentials in related fields such as HR, counseling, or education, allowing you to integrate coaching techniques into your existing practice. Additionally, you can develop workshops, training programs, or online courses based on your expertise. Many certified coaches also find opportunities within corporate settings, providing coaching and development for employees or leaders. Overall, an ICF coaching certification opens doors to numerous possibilities, empowering you to positively impact others while building a fulfilling career.

The ICF offers three levels of coaching programs—Level 1, Level 2, and Level 3—each designed to cater to different stages of a coach’s professional development.

Level 1 programs focus on foundational coaching skills and competencies. They typically require at least 60 hours of training and provide a solid introduction to coaching principles, ethics, and basic techniques.

Level 2 programs build on this foundation by deepening your understanding of advanced coaching skills and methodologies. These programs usually require a minimum of 125 hours of training and emphasize practical application, allowing you to enhance your ability to work with clients effectively.

Level 3 programs are the most advanced and require at least 200 hours of training. They focus on developing a mastery of coaching skills and offer specialized training in areas such as advanced techniques, business development, and niche coaching practices. Completing Level 3 prepares you for higher-level coaching roles and increases your credibility in the field.

Each level serves to enhance your coaching skills progressively, ensuring you are well-equipped to meet the diverse needs of your clients.

The time it takes to complete the required coaching hours can vary based on several factors, including the specific certification program and your personal schedule. Typically, ICF-accredited programs require around 60 (Level 1) to 125 (Level 2) hours of training, which can be completed over 3-12 months, depending on the program’s structure and your availability.

Typically, the certificate of completion for an ICF Accredited Program does not have an expiry date.  However. You may need to check this with the course provider.

Our ICF Accredited Program completion certificates are valid indefinitely.

 Getting ICF Credentials

What are the differences between different levels of ICF Credentials (ACC, PCC, & MCC)?

The International Coaching Federation (ICF) offers three levels of coaching credentials: Associate Certified Coach (ACC), Professional Certified Coach (PCC), and Master Certified Coach (MCC).

The ACC credential is the entry-level certification, designed for those who are new to coaching. To qualify, candidates must complete at least 60 hours of ICF-accredited coach training, demonstrate a minimum of 100 hours of coaching experience, and pass a written exam. This credential focuses on foundational coaching skills and competencies.

The PCC credential is aimed at more experienced coaches. To earn this designation, candidates must complete at least 125 hours of ICF-accredited coach training, accumulate a minimum of 500 hours of coaching experience, and also pass a written exam. The PCC level emphasizes advanced coaching skills and the ability to work with a broader range of clients and situations.

The MCC credential represents the highest level of certification offered by ICF. Candidates must complete a minimum of 200 hours of ICF-accredited training and accumulate at least 2,500 hours of coaching experience. Additionally, they must pass a rigorous evaluation process that assesses their coaching proficiency at an advanced level. This credential signifies a deep understanding of coaching principles and the ability to handle complex coaching scenarios.

Overall, the differences between these credentials lie in the level of training, experience required, and the depth of coaching skills demonstrated.

To become an ICF Credentialed Coach, you need to complete an ICF-accredited coach training program, required client coaching hours for the level you are applying for, complete an online application form on ICF’s website, submitting your program completion certificate, and pass the multiple-choice exam which tests your understanding of coaching concepts and competencies.  After this you will receive your ICF credential

To obtain your ICF credentials, the number of coaching hours required varies based on the level of certification you are pursuing. For the Associate Certified Coach (ACC) credential, you need a minimum of 100 hours of coaching experience, with at least 75 hours of those being paid coaching sessions. For the Professional Certified Coach (PCC) credential, you need a minimum of 500 hours of coaching experience, with at least 450 hours being paid sessions. Lastly, for the Master Certified Coach (MCC) credential, a minimum of 2,500 hours of coaching experience is required, with at least 2,250 of those hours being paid. These hours should be completed after you have started your coach training. It’s important to document and verify your coaching hours to meet ICF requirements when applying for your credentials.

There are several effective ways to find clients for your coaching hours. Start by coaching peers or other coaches in your network—this is officially recognized by the ICF as “paid” coaching. For instance, coaching 10 peers for 10 hours each allows you to accumulate 100 hours, enough for ICF ACC-level credentialing.

You can also broaden your reach by offering coaching to individuals in your community, networks, neighborhoods, places of worship, friends, family, and colleagues. Additionally, social media platforms (like LinkedIn) and online coaching groups can be great for connecting with people seeking coaching.

Consider offering complimentary sessions or workshops, either in person or online, to attract potential clients and showcase your skills. Collaborating with businesses, charities, or NGOs is another excellent way to find people in need of coaching.

By tapping into these various channels, you can successfully accumulate your coaching hours while building a well-rounded coaching experience.

Typically, it takes about 3 to 6 months to complete 100 client coaching hours, though some may spread it out over 1-2 years. The timeline depends on your commitment and how frequently you schedule sessions.

You have the flexibility to take as long as needed to complete these hours—ICF doesn’t set specific deadlines for finishing them.

Yes, the ICF (International Coaching Federation) Credential expires every three years and can be renewed.

Renewing your ICF credentials is a straightforward process. To start, you’ll need to submit a renewal application along with the associated application fees.

To qualify for renewal, you must engage in ongoing learning and development as a coach by completing 40 hours of Continuing Coach Education (CCE) units within a three-year period. This typically includes a combination of core competency and resource development hours.
You can fulfill these requirements through a variety of paid or free initiatives, such as:

1) Attending educational programs
2) Joining learning webinars
3) Participating in coaching events
4) Reading coaching-related materials
5) Conducting research on coaching topics

This commitment to ongoing professional development not only helps you stay current with industry standards but also enhances your coaching practices, ensuring you provide the best support for your clients.

For all our students, the 40 hours of CCE units required for ICF credential renewal are included in the program fees at no extra cost. We believe in supporting our alumni through ongoing learning and development as part of their continued growth.

Once you’ve met these prerequisites, visit the ICF website to create an account and access the application portal. Fill out the application form, providing details about your training, coaching hours, and any relevant experience. Be prepared to pay the associated application fee, which varies based on the credential level. After submitting your application, it will be reviewed by the ICF. If everything is in order, you may be asked to complete an assessment, which could involve submitting recorded coaching sessions or passing an exam, depending on the credential. Once you successfully complete these requirements, you will receive your ICF credential, allowing you to further your professional development and enhance your coaching practice.

Upon completing the ICF Credentialing process, you’ll receive an official ICF credential, which certifies your competence and adherence to ICF’s high coaching standards. You’ll also gain practical coaching experience, a strong foundation in coaching principles and ethics, and access to the ICF community, offering resources, networking, and ongoing professional development to support your career growth.

Mentor coaching provides coaches with essential feedback, guidance, and support to enhance their skills and competencies, ensuring they deliver high-quality coaching to clients. It helps coaches reflect on their practices, gain insights into strengths and areas for improvement, and create strategies for ongoing skill development.

ICF mentor coaching also safeguards the integrity of the profession by ensuring adherence to ICF core competencies, ethics, and standards. It distinguishes ICF-credentialed coaches from others by emphasizing continuous professional growth.

Attaining an ICF credential—whether ACC, PCC, or MCC—is key for coaches aiming to excel, and mentor coaching is a critical step toward that achievement.

 Getting ICF Credentials

Who are your programs for?

Our 5-step HAPPY™ Coaching Program is designed for individuals who aspire to become world-class, globally certified coaches, capable of creating powerful transformations for themselves and others. It is suitable for people from diverse backgrounds, including HR professionals, entrepreneurs, business leaders, educators, trainers, consultants, non-ICF certified coaches, speakers, authors, and founders.

We also cater to those transitioning from corporate roles to entrepreneurship, those returning to work after a career break, and anyone seeking personal or professional growth. Whether you aim to enhance self-awareness, improve communication skills, integrate coaching into your business, or advance your coaching career, this program offers a transformative experience tailored to your needs.

To complete our Level 1 program and apply for your ICF ACC credential, you’ll need to fulfill the following requirements:


65 live student contact hours, which includes 15 hours of group coaching and 3 hours of private mentor coaching, spread across 4 comprehensive modules.
A performance evaluation exam.
Preparation for the ICF Credentialing Exam.
100 practice coaching hours.

To complete our Level 2 program and apply for your ICF ACC credential, you’ll need to meet these requirements:
125 live student contact hours, including 15 hours of group coaching and 3 hours of private mentor coaching, delivered over 8 comprehensive modules.
A performance evaluation exam.
Preparation for the ICF Credentialing Exam.
500 practice coaching hours.

Our Level 1 and Level 2 programs are priced at SGD $5,500 each when registered and paid for individually. However, if you choose to enroll in both programs together, they are available as a package for SGD $10,000.

These fees cover all aspects of the training, including:

  • Live student contact hours
  • Mentor coaching
  • Practice coaching sessions
  • Exam preparation
  • Support for completing client coaching hours
  • Ongoing learning and development opportunities
  • Access to our network of professional coaches from over 40 countries

 

Our comprehensive programs equip you with the knowledge and skills to earn globally recognized coaching credentials and make a transformative impact.

Our comprehensive program is designed to keep homework requirements minimal, with most students typically spending no more than 2 hours in total to complete their assignments throughout the program.

In addition to the structured coursework, we encourage you to coach individuals within your network. This practice not only helps you refine your coaching skills but also allows you to accumulate the necessary hours for your ICF credentialing application. Please note that this coaching practice is optional and not counted as part of the formal program homework; however, it provides valuable hands-on experience that enhances your application of what you’ve learned.

Our coaching philosophy is rooted in a comprehensive, research-based approach that harmoniously blends ancient wisdom with contemporary insights from personal development and leadership. Grounded in research conducted with 500 leaders, we identify the key elements essential for successful leadership change.

The HAPPY™ System uniquely combines cutting-edge research, modern neuroscience, ICF Core Competencies, and insights from Inner Child Integration Therapy and Neuro Linguistic Programming (NLP). Participants in the HAPPY™ System embark on a transformative journey that enhances emotional intelligence, builds resilience, and equips them with the tools to navigate personal and professional challenges.

This powerful integration creates a framework for personal and professional growth, guiding individuals on their journey to unlock their full potential

Choosing to learn with us provides a comprehensive and enriching coaching experience. You will be guided by an ICF Master Certified Coach, ensuring that you receive instruction in top-tier coaching skills. With small class sizes of 12 participants or fewer, our program facilitates personalized attention tailored to your individual needs.

Our program is ICF-accredited, adhering to the highest industry standards, which enhances your credentials as a coach. You will also benefit from the HAPPY™ 5-Step System, which integrates coaching models, philosophy, and neuroscience into a cohesive learning framework.

Furthermore, you will join an active network that offers valuable coaching opportunities and fosters professional connections. Our approach to learning is designed to be both practical and engaging, ensuring a transformative experience that promotes personal and professional growth. We are dedicated to providing prestigious accreditation and supportive, personalized development throughout your coaching journey.

Learning with us offers several personal benefits that can have a lasting impact. We provide
personalized guidance tailored to your specific goals and challenges, helping you gain clarity on what you want to achieve and how to get there. You will receive feedback and support that’s customized to your needs, making it easier to overcome obstacles and stay accountable to your progress. Additionally, working with us fosters self-awareness and personal growth. You will explore your strengths, identify areas for improvement, and develop strategies to move forward with confidence.

Overall, we empower you to unlock your potential, make meaningful changes, and achieve your personal and professional goals more effectively.

Our program fees cover everything you need for a complete and enriching coaching education, including:

Live student contact hours – Engaging, real-time interaction with instructors.
Mentor coaching – Personalized feedback and guidance from experienced coaches.
Practice coaching sessions – Hands-on experience to build confidence and skills.
Exam preparation – Comprehensive support to help you succeed in assessments.
Support for completing client coaching hours – Guidance on fulfilling ICF credentialing requirements.
Ongoing learning and development opportunities – Continuous access to educational resources for growth.
Access to a global network of professional coaches from over 40 countries, offering invaluable connections and support.

Our program equips you with everything needed to earn globally recognized coaching credentials and make a transformative impact in the lives of your clients.

The fees payable directly to the International Coaching Federation (ICF) for your credentialing are not included in our program fees. However, we have a strict no hidden charges policy, ensuring that everything required to receive your program completion certificate—which you can use to apply for ICF credentials—is fully covered within our fees.

Currently, our program is conducted exclusively in English.

Yes, absolutely! Our high-quality online courses offer the same comprehensive curriculum as our in-person programs. You can also choose our flexible, self-paced, learn-on-demand option, allowing you to study at your own pace, from the comfort of your home, and fit learning into your schedule.

Yes, we do. Our self-paced coach training is delivered through a Learning Management System (LMS), allowing you to access course materials, videos, and resources at your convenience. This flexible format enables you to learn at your own pace, with interactive features like quizzes and assignments to reinforce key coaching concepts. It’s ideal for those juggling multiple commitments, preferring independent learning, or having varying learning speeds, as you can progress through the program according to your schedule while still receiving high-quality training.

If you’re looking to learn in-person and live, you can enroll in our courses, which are mainly held in Singapore. You’ll get to enjoy face-to-face training sessions that allow for real-time interaction, hands-on practice, and instant feedback—making your learning experience even more engaging and effective!

Yes, you can transfer into our ICF Level 2 ICF Accredited Coach Training Program after completing a Level 1 program elsewhere. For further information, please kindly contact us!

In-house customized coaching program for corporates

I have a group of leaders who would like to get training in coaching. Do you have a program available for that?

Absolutely! We offer customized programs tailored to train your leaders in essential coaching skills. Whether you’re looking for a complete ICF Level 1 and Level 2 program or something more flexible, we’ve got you covered.

Our 5-Step HAPPY™ Coaching Program is designed to meet the diverse needs of organizations. We provide comprehensive ICF-accredited Level 1 (60 hours) and Level 2 (125 hours) programs, but we also offer shorter courses—15-hour and 30-hour options—specifically for leaders. These targeted programs focus on key skills such as performance-based conversations, fostering a coach-like mindset, and enhancing emotional intelligence.

By the end of these courses, participants will receive a partial Level 1 certification, validating their commitment to leadership excellence and equipping them to inspire and elevate their teams effectively.

Absolutely! We can fully customize our programs to meet your leaders’ specific needs. Our approach empowers leaders with advanced coaching techniques that enhance self-awareness—an attribute deemed even more valuable than an MBA by the Harvard Business Review.
We focus on maximizing leadership impact by equipping your leaders with tools to build credibility and strengthen connections with their teams. Our programs also transform team dynamics, resolve conflicts, and drive engagement, as organizations with coaching skills report improved performance and workforce engagement.

Moreover, we believe in fostering a strong coaching culture, which can help organizations grow revenue 51% faster, as noted by the Human Capital Institute. With coaching skills, leaders can boost retention and performance, ensuring a more engaged workforce.

Key areas we focus on include:
Navigating Change: Building resilience to effectively manage transitions.
Enhancing Communication Skills: Fostering active listening and authentic dialogue.
Building Emotional Intelligence: Helping leaders manage their emotions and those of their team members.
Developing Executive Presence: Overcoming self-doubt to connect authentically.
Fostering a Collaborative Culture: Driving performance-led conversations that promote continuous improvement.

We’re here to support your leaders on their journey to inspire and elevate their teams!

We work with a variety of clients. We work with the heads of municipalities’ transportation planning, traffic engineering or economic development departments, and with mayors’ offices.
We work with a variety of clients. We work with the heads of municipalities’ transportation planning, traffic engineering or economic development departments, and with mayors’ offices.

Book your complimentary 1-hour informational session today. Let’s explore how we can support your growth.

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