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Become a Coach You Are Meant to Be

Sharpen Your Skills and Enhance Your Coaching Excellence

Advance Your Coaching. Enhance Your Business. Deepen Your Impact.

Whether you’re renewing your ICF credential, advancing to the next level, or growing your coaching business—this page is your starting point.

Here, you’ll find structured pathways designed to meet you where you are and help you move forward with clarity, confidence, and ease.

Let’s Connect and Explore

Find Your Path Forward

You’ve completed an ACSTH program but are not yet Level 1 certified

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You’ve trained with another coaching school—recently or years ago—but didn’t complete the journey to ICF certification.

Perhaps you paused because:

  • You were surprised with hidden fees you hadn’t planned for
  • You lacked the confidence to submit a recording to ICF
  • You didn’t receive enough support to complete your practice hours
  • Certification didn’t feel important at the time
  • Or life simply took over, and your priorities shifted

Whatever the reason, you’re here now. And we’re here to help you finish what you started, with ease and cost-effectiveness.

Let’s convert your previous coach training—whether full or partial—into a complete ICF Level 1 certificate, so you can earn your ACC credential with confidence.

Book a meeting to explore our Level 1 Bridging Program—designed with you in mind.

You’ve finished Level 1 or ACSTH and are ready for Level 2

Our Level 2 program blends MCC-level coaching with advanced transformational tools—designed to deepen your presence, grow your confidence, and expand your impact with clients.

You’ll master our signature HAPPY™ Parts Coaching approach, known for creating profound breakthroughs—often in a single session, even for long-standing challenges.

When you coach like this, clients don’t just see results or say thank you. They feel complete, transformed, and deeply grateful.

They become your greatest advocates—setting you apart in the coaching world.

Because true impact creates ripples—for individuals, teams, and beyond.

At The Martin Institute, we don’t just teach coaching. We help you master a new way of being.

You started ACTP or Level 2 but are not yet Level 2 certified

You began a higher-level coaching program (ACTP or Level 2) but didn’t cross the finish line. Maybe you paused because:

  • Life shifted, and priorities changed
  • You struggled to meet recording or evaluation requirements
  • You didn’t get your mentor coaching hours completed
  • You didn’t get the support or structure needed to complete
  • Certification wasn’t your focus—until now
No matter the reason, your earlier efforts still matter. You’ve already come far—now let’s help you complete the journey. We’ll review your previous training, map what’s missing, and guide you toward a full Level 2 certificate so you can earn your PCC with clarity and confidence.
Book a meeting to explore our Level 2 Bridging Program.
Let’s Connect!

You feel ready to explore Level 3 (MCC)

Coaches reach MCC in many ways. But walking this path with depth, clarity, and grace brings a rare kind of mastery. Now it’s time to become the coach only you can be.

If you’re ready to walk the path of mastery—with presence, precision, and a guide who has walked the deeper path within—you’ll find something rare here.

  • This isn’t just about passing a recording. It’s about dancing with nuance, working with subtlety, and meeting your clients where words fall short.
  • It’s not about proving yourself. It’s about becoming the kind of coach who no longer needs to.
  • Where presence becomes power. Where precision meets intuition.
  • Where transformation happens at the deepest human level—your clients walk away not just changed—but more deeply aligned with who they truly are.
The Martin Institute’s upcoming Level 3 program is for seasoned coaches ready to meet the standards of ICF MCC—and rise beyond them. It’s a space to unlearn what’s in the way, refine what’s working, and grow into the kind of coach who catalyses transformation—not only in thought and behaviour, but in energy and being. You’ll deepen your presence, sharpen your mastery, and explore advanced tools that few coaches ever access—including our renowned HAPPY™ Parts Coaching methodology. You’ll be mentored by a guide who’s walked this path from the inside out, bringing a rare blend of ICF mastery, inner child integration, transformational presence, and decades of inner work. You’ve been waiting—not just for another program, but for the right one. This is it.
The next evolution of your coaching begins September 2025. Join the waitlist today

You’re a certified coach, but want to enhance your effectiveness

You’ve earned your credential—but deep down you feel that some learning is still missing.

  • Maybe your sessions aren’t landing the way you hoped.
  • Maybe you're struggling to attract clients who truly feel the full value of your work.
  • Or maybe you’ve realised that while you learned how to coach—you didn’t fully learn how to transform.

You’re not alone—and you’re not falling short.

These are common experiences for coaches who care deeply about doing meaningful work.

That’s where we come in.

At The Martin Institute, we work with certified coaches ready to go deeper.

Whether you want to retake your Level 1 or 2 journey with greater clarity, or you’re seeking targeted mentor coaching to sharpen your skills—we’ll meet you where you are.

Our approach blends MCC-level coaching with transformational tools that help you elevate presence, build confidence, and amplify the impact you make with every session.

Want to explore advanced tools like our HAPPY™ Parts Coaching methodology? It’s a core part of our Level 2 training and can be woven into your mentor coaching experience upon request.

Because when you coach with depth, your clients don’t just improve—they transform. They become your greatest advocates. And that’s when your practice starts to grow—organically and powerfully.

At The Martin Institute, we don’t just help you improve your coaching. We help you become the kind of coach people remember for life.

Book a meeting to explore what’s possible for your next level.

You want to upgrade to full Level 1 or Level 2 certification

If you’ve partially completed your ACSTH or ACTP program, and would like to upgrade to a full ICF Level 1 or Level 2 certification—then we can help you do this easily and cost-effectively.

Our HAPPY™ Certified Coach Training Program includes everything you need to become certified—and thrive as a coach. Our programs are delivered through both online and in-person formats.

We offer both Level 1 and Level 2 pathways, with a seamless option to upgrade to the next level at any time.

Included in both programs:

  • Training hours that exceed ICF coach-specific requirements
  • Mentor coaching with tailored, strategic feedback to accelerate your growth
  • Advanced tools and methodologies not taught in most coaching schools
  • Oral assessments and performance evaluations
  • Live coaching practice, reflection sessions, and expert feedback
  • A globally respected Level 1 or 2 certification through Wasamb

🎁 Our all-inclusive fee structure, with no hidden surprises, includes the following bonuses worth over S$5500:

  • ICF exam preparation toolkit
  • Mentor support for oral evaluations
  • Support to acquire your coaching practice hours
  • Complimentary 40 hours of CCEs for renewal
  • Global peer coaching network (lifetime access)
Our next cohort begins soon. Let’s explore if it’s right for you.

Your Situation

You need 40 hours of CCE units to renew your ICF Credentials

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Every renewal is an opportunity to recommit—to your
growth, your presence, and your impact.

Whether you’re renewing your ACC, PCC, or MCC, we’re here to make the process simple—and meaningful.

The ICF requires 40 hours of Continuing Coach Education (CCE) every three years to maintain your credential. But how do you choose to meet those hours? That’s where true development begins.

Let’s make your renewal transformational—not just transactional.

Design Your Renewal Journey

Our flexible, customisable options allow you to create a learning path that fits your goals and builds your mastery. You can choose to invest these 40 hours to pick any combination of the following:

  • Receive strengths-based feedback grounded in ICF Core Competencies
  • Learn to structure sessions that create clarity and transformation
  • Deepen your ability to coach with presence, intuition, and flow
  • Recognise the subtle shifts that move a session from competent to masterful
  • Expand your inner clarity—the being behind the doing
  • Build confidence for your ACC, PCC, or MCC credentialing journey

Credential Renewal Packages – US$3,000

You can choose from either one of these options to complete up to 40 hours of CCEUs that suits you:

Option A

  • 10 hours of private mentoring
  • 27 hours of group or self-paced learning
  • 3 hours of ethics course (with ICF)

Option B

  • 15 hours of group mentoring
  • 3 hours of private mentoring
  • 19 hours of group or self-paced learning
  • 3 hours of ethics course (with ICF)

Ready to Go Deeper?

Many coaches choose renewal as an opportunity not just to maintain their credential—but to elevate their practice.
Our Level 2 and Level 3 programs fulfil renewal requirements and support you in developing MCC-level skills, tools, and transformational presence.
It’s not just about renewing your certification—it’s about reigniting your mastery.

Book a meeting to explore our Level 1 Bridging Program—designed with you in mind.

You want to get mentor coaching

You are here because:

  • you have completed your coach training but didn’t receive mentor coaching hours, or
  • if you are preparing to renew your ICF credential, or
  • you feel ready to take your coaching to the next level.

We offer deep, transformational ICF mentoring coaching for ACC, PCC, and MCC coaches, designed to meet you where you are. Our mentoring coaching will sharpen your skills, deepen your impact, and elevate your confidence as a coach.

We don’t just review your sessions—we listen for what’s emerging beneath the surface. You’ll learn how to create clarity through structure, demonstrate flow through presence, and develop your being as a coach—not just your doing.

What You Can Expect

In our supportive, high-trust environment, you will:

  • Receive strengths-based feedback grounded in ICF Core Competencies
  • Learn to structure sessions that create clarity and transformation
  • Deepen your ability to coach with presence, intuition, and flow
  • Recognise the subtle shifts that move a session from competent to masterful
  • Expand your inner clarity—the being behind the doing
  • Build confidence for your ACC, PCC, or MCC credentialing journey

Our Flexing Mentor Coaching Packages US$3,000

Choose the format that works best for your journey:

Option C

  • 10 hours of private mentor coaching

Option D

  • 15 hours of group mentoring + 3 hours of private mentor coaching

Option E

  • Book hourly at US$300/hour

Get Mentored to Be the Best Coach You Can Be.
Book a meeting to explore the right support for your next step.

Book a meeting to explore the right support for your next step.

You want to get more paid clients

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After completing our coach training program, you’ll be eligible to register with CoachBase, a leading global platform that connects coaches to clients worldwide, so you can focus on what you love the most—coaching.

By joining our program, you’ll benefit from:

  • Complimentary Registration: Your CoachBase registration fee is fully covered, thanks to our exclusive partnership.
  • Access to Paid Clients: Grow your client base with greater ease. CoachBase connects you with clients actively seeking coaches, accelerating your path to paid engagements.
  • Access to Peer Coaches: Strengthen your skills and grow through peer-to-peer coaching, with a safe and supportive global network.

This exclusive access is available only to our alumni and program participants. Coaches must be approved by CoachBase, and terms and conditions apply.

Start building a thriving coaching practice today.
Register with CoachBase

You want to master the art of developing your business

Even the most skilled coaches need a strategy to attract and retain clients. That’s why we’ve partnered with renowned coach and entrepreneur Scott Harrison, who’s helped countless coaches attract more clients, to bring you the Brilliant Business Blueprint (BBB) Program.

BBB Program is a 6-week, 12-hour program designed to equip you with the tools, strategies, and confidence to build a profitable coaching business.

What You’ll Learn:

  • Differentiation & Positioning: Stand out in a crowded market and position your services to attract your ideal clients.
  • Defining Your Offering: Create compelling offers that clients understand, value, and invest in.
  • Go-to-Market Strategy: Discover the best ways to attract clients via email marketing, LinkedIn, Instagram, and more.
  • The Tech Stack You Need: Learn essential tools to automate and run your coaching business efficiently.
  • The Psychology of Sales Writing: Harness the power of sales writing to capture attention and inspire action.
  • Negotiation & Closing Sales: Learn to confidently close deals by asking the right questions, handling sales calls and questions effectively.
Program Structure:
6-week program | 12 hours of expert training

In this six-week journey, you’ll participate in one 2-hour live session per week, designed to equip you with practical tools and insights to accelerate your coaching business. Each session includes:

  • 90-minute expert-led session
  • 15-minute learning Q&A
  • 15-minute application Q&A
Develop your business with expert-led support and greater ease.
Register your interest here.

Trusted by the best

Wherever you are in your journey, let’s go further together

Every coach’s path is different. Let’s find yours

Book a Call

What Makes The Martin Institute Different

Beyond techniques. Into transformation

What sets The Martin Institute apart is not just what we teach—but how we help you transform your being. Our programs are grounded in the HAPPY Coaching System™, a powerful blend of transformational tools, deep psychology, and presence-based coaching that creates lasting change. We draw from:

  • Inner Child Integration Therapy
  • Neuro-Linguistic Programming (NLP)
  • Systemic constellation work
  • Robust research and experience of what transforms at root level

You will:

  • Experience deep inner work, developing presence, clarity, and awareness.
  • Build trust in your intuition and your ability to catalyse breakthroughs.
  • Receive mentoring that meets you where you are—and elevates you to where you want to be.

Whether you’re looking to complete your certification, renew or upgrade your credentials or refine your mastery, you’ll find a learning journey that’s structured, soulful, and powerful.

Whether you’re looking to complete your certification, renew or upgrade your credentials or refine your mastery, you’ll find a learning journey that’s structured, soulful, and powerful.

Your Masterclass Host

Avni Martin, MCC

Founder of The Martin Institute | Global Thought Leader | Renowned Coach Trainer

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Avni Martin is an ICF Master Certified Coach (MCC), a credential held by fewer than 4% of coaches worldwide. She is the creator of the HAPPY Coaching System™ and the author of the Penguin-published book Happy Ever After – Transform Your Leaders, Teams, and Organisations with the HAPPY Coaching System™

With over 22 years of experience, Avni has:
  • Coached leaders and entrepreneurs across five continents
  • Served as the Global Director of ICF Coaching Education
  • Led research across 1,300+ organizations in 9 countries as Director of Research for ICF Singapore
  • Partnered with leaders and coaches globally to transform their being, deepen their presence, and lead with clarity and conscious impact.

Evolve your coaching. Expand your impact.

Ready to explore your next step?

Let’s Speak

What Do Our Clients Say

Dr. Sarada Bulchand, Ph.D.

Global Leader & Certified Coach
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Join Dr. Sarada Bulchand, Ph.D. as she shares her profound experience with the HAPPY™ Coach Training Program by The Martin Institute. For Dr. Sarada,…

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Avinash Deshmukh

Global Leader & Certified Coach
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Join Avinash Deshmukh as he shares his enriching journey through the HAPPY™ Coach Training Program by The Martin Institute. Driven by his desire to…

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Shalini Jalan

Catalyst, Partnerships at Temasek Trust
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Join Shalini Jalan as she shares her magical journey through the HAPPY™ Coach Training Program by The Martin Institute. For Shalini, this experience has…

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Nick Jonsson

Managing Director & Life Coach
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Join Nick Jonsson as he shares his incredible journey of transforming his coaching skills through the HAPPY™ Coach Training Program. Being in a coach…

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What People Are Saying

Manuel Sguazzi

Managing Director | Executive MBA | Certified ScrumMaster® | ICF Trained Coach9​
Completing Level 1 and 2 with Avni was one of the deepest and most introspective learning journeys ever. Avni’s extensive knowledge and experience, empathy and patience, make her one of the best trainers and mentors. I’ve applied the key learnings as an executive and witnessed the improvement in my team’s dialogue. To become a better leader or a coach, Avni’s courses are a fundamental stepping-stone.

Mette Johansson

Speaker, Trainer, Coach, Consultant | Empowering Leaders | Inclusion | Authenticity​
Avni is one of the best coaches I have ever come across, and she provides a highly effective way to reach PCC level in the shortest time. She teaches you how to be completely non-judgmental and provoke deep transformation in your clients. To take your coaching skills to the next level, I warmly recommend you contact Avni.

Pooja Arora

ACC | Co-Founder, Redefine Wellness | Wellness Coach & Therapist | Wellness Trainer​
I was lucky to find Avni! She’s a fantastic coach, a great trainer, with in-depth knowledge. She tailors learning to your unique ability and challenges. Her strong fundamentals and values, personal touch, warmth, and friendship, made training a great learning experience. Highly recommend her!

Roslina Chai

ACC | Speaker | Innovation, Strategy, Presentation Alchemist | Coach​
Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity, and humility create an incredible space of safety that invites deep sharing. Learning with Avni is thought-provoking, as she honours the knowledge and experience that everyone in the room has to offer—all the necessary ingredients for a powerful learning journey.

Nick Jonsson

PCC | Founder and MD of EGN Singapore
Since starting my journey with Avni, I’ve loved it. It’s been deep and transformative, with very personalised attention. The depth of learning is impressive. I chose Avni because she was highly recommended by my colleagues and peers, and it has proved to be a very good decision. It not only makes me a better business leader but also a more aware father and husband.

Dona Amelia

Co-Founder of EGN | Keynote Speaker | Executive & Life Coach​
Avni Martin is an outstanding ICF Master Certified Coach and teacher. Her expertise, clear instruction, and supportive guidance have been invaluable to my development. Avni’s passion for coaching and genuine dedication to her clients’ success make her an exceptional mentor. I highly recommend Avni to anyone seeking to learn and grow in the coaching field.

Suraj Vithlani

CEO & Founder of Vithlani Constructions and Motion Architecture​
Avni is an intuitive coach of coaches who brings out greatness. She is a force for humanity. After her HAPPY™ Coach Training Program, my life feels upgraded to business class! I’m a better listener, more in tune with others, and my relationships have improved. I’m now focused on my goals and vision, with more love and calmness.

Cheryl Sim

Learning & Development Consultant @ Gallup | Executive Coach (ICF Certified) | IHRP-CP​
Avni is a skilled mentor coach who brings great value. Her deep ICF knowledge gives her a powerful edge, offering masterful approaches. She is generous, available, and offers a personal touch, often turning clients into friends.

Scott Harrison

Elite Negotiation & Influence Coaching | EQ-i | ICF Coach | IAF Facilitator​
Avni is a master coach and trainer who transforms lives. Her program is a profound journey of growth. She has an incredible gift for pushing us to our limits as coaches and humans. With her expert guidance, I unlocked my full potential. Avni’s skills, mindset, and compassion set her apart. She creates a safe space for growth and reflection.

Manisha Khubchandani

Recruitment Project Manager APAC​
The clarity, confidence, and control I’ve gained through Avni’s coaching is priceless. She’s helped me become a better, more effective version of myself. Even after a traumatic experience, I’ve stayed strong and clear. Avni goes out of her way to support students, creating an interactive, safe space. I’ve built deep connections and become a confident coach. I’ve recommended Avni to many, who vouch for her as an amazing coach, mentor, and trainer.

Lillian Latto

PCC | Managing Director, Matchfit Consult | Executive, Leadership & Organi- sational Coach​
Avni is a dedicated and passionate coach trainer who goes above and beyond to serve clients better. Avni has spent years honing her craft to ensure she keeps clients up to date with the best practices of the coaching industry.

Nitya Rao-Parera

PCC | Executive & Career Development Coach | Facilitator | Trainer​
Avni is a natural at coach training. She has the ability to make us deeply introspect and grow, by holding up a mirror for us to be the best versions of ourselves and her sessions are highly engaging. Avni was instrumental in ensuring each one of us addressed our developmental needs as coaches. She helped me think more deeply and inspired me in my coaching journey.

Daphne Langeveld

International Certified Coach (ICF ACC) | Systemic Practitioner | Thrive Abroad Coaching​
I wholeheartedly recommend Avni Martin and her course to anyone on a journey of self-discovery and mastery. She is a mentor, guiding students towards excellence with unwavering dedication and passion. She fosters a nurturing environment where students explore, grow, and challenge themselves. Her insightful feedback was invaluable. The ICF accreditation is the gold standard, and this course instilled in me the core competencies essential for success. I am forever grateful for the knowledge and inspiration she gave me.

Ivana Fertitta

Corporate Trainer & Consultant I Professional Speaker I Well-being and Happiness Coach I Psychologist I Author​
I would highly recommend Avni’s program. It was a great match for my expectations. The learning group was small, with individual attention, and Avni taught us at a higher level, going beyond basic skills for a more in-depth approach. The competitive pricing included full support to achieve my qualification, including mentoring, exam practice, a rich network of peers.

Elena Podrezo

Talent & Culture Leader I EQ-i Coach I Employee Experience Curator I Global HR Expert
It is my privilege to learn and grow as a person, therapist, and facilitator to transform people with Avni! Avni is a brilliant coach, trainer, mentor, and supervisor, as I observed the profound difference she made in her clients, including myself. Avni is a rare and special gem with knowledge, wisdom, and skills to optimise success.

Eunice Boh

PMP, Deputy Director at CPF Board | Singapore Computer Society Enterprise Architecture Chapter Executive Committee​
I strongly recommend Avni to anyone seeking a transformative educational experience. Her perceptive insights create a powerful mind shift, leading to genuine self-development. I truly enjoyed her class—a journey of growth and enlightenment. Avni inspires meaningful transformation. I also had a lot of fun networking. Thank you, Avni.

Anthonia Lim

Coach & Trainer​
I am grateful to be trained by Avni. Her programs are in-depth and comprehensive, with personalised attention. Avni’s passion for training and developing people amazes me as she gives all that she has without ever holding anything back! I’m inspired by Avni’s excellent grasp of coaching, which empowers me to reach newer heights. I highly recommend Avni as a coach trainer and mentor coach!

Adeline Tiah

Leadership Coach | Speaker | Startup Advisor | Author: REINVENT 4.0
I have been coaching for five years, and my PCC accreditation was long overdue. A friend recommended Avni for the bridging program and PCC mentoring, and I’m glad I did. Avni is very exact in her PCC markers and sets a high bar. It was a great refresher for my PCC certification. The cohort was engaging and welcoming.

Kaumudi Goda

People, Leadership & Culture Strategist | ICF Global Diversity Council Member | Consultant ​
I have run sessions alongside Avni and participated in hers. As someone keen on learning, I’ve worked with many trainers, and Avni stands out. She demonstrates techniques and shares frameworks like no other, balancing flow with structure and delivering powerful coaching demos. Avni also runs an extremely popular peer coaching group, attracting coaches worldwide. She is a highly regarded leader in the ICF network, known for her passion and dedication. I strongly recommend Avni Martin.

Axel Johansson

ACC | Leadership, Performance & Intercultural Intelligence Coach| Consultant​
I highly recommend Avni’s Accredited Coach Training Program. She is a masterful coach and trainer with a unique ability to give feedback that is concise, actionable, and uplifting, helping us grow from session to session. Avni flexibly adjusted the training to our needs, using peer coaching, exercises, and MCC-level competencies, plus access to MCC coaching sessions, an invaluable opportunity to grow.

Coaching that changes lives—starting with yours

Let’s talk about how to create deep, lasting results in every session

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