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Step into the Future of Leadership
Acquire Transformative Coaching Skills
Go Beyond ICF Coaching Certification with the HAPPY System™
In today’s world, coaching is no longer optional—it’s a leadership superpower. Whether you want to elevate your influence, expand
your team’s potential, or become a world-class coach, our ICF-accredited program gives you the tools, mastery, and global
recognition to lead with impact.
Join us for a 1-hour online webinar where we’ll explore:
- Why coaching is the most sought-after leadership skill of the decade.
- The science behind transformational conversations that shift results.
- How to earn your ICF credential and unlock your next chapter as a leader?
Lead with purpose. Coach with confidence. Be the change.
Who is This Program Designed For
- HR, learning and development leaders building a coaching culture.
- Senior and mid-level leaders seeking deeper influence and clarity.
- Purpose-driven individuals ready to lead transformational change.
Make the Difference Only You Can Make
Most coaching programs focus on techniques. At The Martin Institute, we focus on who you are becoming as a leader. Our coaching methodology brings presence, authenticity, and deep inner transformation to the heart of leadership.
It integrates:
- Inner Child Integration Therapy
- Neuro-Linguistic Programming (NLP)
- Evidence-based tools for deep, lasting change
This unique combination enables you to shift long-held patterns in yourself and others—often in a single session.
Why Leaders are Becoming Certified Coaches
Coaching doesn’t just change people—it transforms organisations. The ripple effect starts with you. This program sharpens your emotional intelligence, strategic clarity, and the ability to elevate others. Journey with us to:
Accelerate Your Growth & Influence
Develop deep self-awareness—recognised by Harvard Business Review as more valuable than an MBA for leadership success.
Lead with Confidence & Gravitas
Learn to listen deeply, ask powerful questions, and lead with awareness to inspire, challenge, and grow others.
Be the Leader Others Aspire to Follow
Use coaching skills to shift team dynamics, resolve conflict, and make decisions with clarity and empathy.
Future-proof your leadership career
An ICF credential sets you apart globally. It’s the gold standard recognised by top companies worldwide.
Drive cultural transformation
Coaching-led organisations grow 51% faster. Transform your team and your company from the inside out.
Become the leader you are meant to be.
Why is ICF-Certification a Strategic Advantage for Leaders?
The International Coaching Federation (ICF) is the world’s most recognised professional coaching body, with 50,000+ members across 150 countries, responsible for setting professional standards, accrediting coaches and training schools. ICF credentials are increasingly seen as essential for both internal leaders and professional coaches.
Credentials matter in coach hiring
96% of organisations report that they prefer to hire coaches who hold a credential.
ICF: coaching’s trusted global standard
80% of organisations recognise ICF as the leading professional body for coaches.
ICF coaches Earn premium rates
Average income per hour is over US$200, US$400 and US$650 for ICF ACC, PCC, and MCC coaches, respectively.
Experience The Martin Institute Difference: More Than a Credential. A Transformation.
At The Martin Institute, we teach coaching as a way of being, and not just a skill. Experience a transformative learning journey with our unique HAPPY System™, where we redefine the coaching landscape beyond traditional ICF certification. Our HAPPY System™ Certified Professional Coach Training Program is specifically designed to help you:
- Unlock your authentic leadership and overcome inner barriers.
- Create deep, sustainable breakthroughs—often in just one session.
- Receive ongoing support through our open-door policy, live masterclasses, and mentoring.
- Access our global network of coaches across 40+ countries and get unlimited coaching for life.
- Acquire a complimentary 40+ Continuing Coach Education (CCE) hours for ICF 3-year renewal.
Don't just get certified. Become the best coach you can be.
Your Masterclass Host
Avni Martin, MCC
Founder of The Martin Institute | Global Thought Leader | Renowned Coach Trainer
VIEW MORELESS
Avni Martin is an ICF Master Certified Coach (MCC), a credential held by fewer than 4% of coaches worldwide. She is the creator of the HAPPY Coaching System™ and the author of the Penguin-published book Happy Ever After – Transform Your Leaders, Teams, and Organisations with the HAPPY Coaching System™.
- Coached leaders and entrepreneurs across five continents
- Served as the Global Director of ICF Coaching Education
- Led research across 1,300+ organisations in 9 countries as Director of Research for ICF Singapore
- Partnered with leaders and coaches globally to transform their being, deepen their presence, and lead with clarity and conscious impact.
Your Certification Pathway
Our HAPPY™ Certified Coach Training Program gives you everything you need to become a confident, world-class coach—and thrive in your leadership.
Programs are delivered in-person and through flexible online sessions, designed to support busy professionals.
We offer both ICF Level 1 and Level 2 programs, with a seamless option to upgrade at any time.
Both programs include:
- 65+ hours of ICF-accredited coach-specific training
- Mentor coaching hours (exceeding ICF requirements)
- Oral assessments and performance evaluations
All-inclusive pricing. No hidden fees. Just results.
Complimentary Bonuses (Worth Over $5500)
Included in your enrolment at no extra cost
What People Are Saying
Manuel Sguazzi
Managing Director | Executive MBA | Certified ScrumMaster® | ICF Trained Coach9
Mette Johansson
Speaker, Trainer, Coach, Consultant | Empowering Leaders | Inclusion | Authenticity
Pooja Arora
ACC | Co-Founder, Redefine Wellness | Wellness Coach & Therapist | Wellness Trainer
Roslina Chai
ACC | Speaker | Innovation, Strategy, Presentation Alchemist | Coach
Nick Jonsson
PCC | Founder and MD of EGN Singapore
Dona Amelia
Co-Founder of EGN | Keynote Speaker | Executive & Life Coach
Suraj Vithlani
CEO & Founder of Vithlani Constructions and Motion Architecture
Cheryl Sim
Learning & Development Consultant @ Gallup | Executive Coach (ICF Certified) | IHRP-CP
Scott Harrison
Elite Negotiation & Influence Coaching | EQ-i | ICF Coach | IAF Facilitator
Manisha Khubchandani
Recruitment Project Manager APAC
Lillian Latto
PCC | Managing Director, Matchfit Consult | Executive, Leadership & Organi- sational Coach
Nitya Rao-Parera
PCC | Executive & Career Development Coach | Facilitator | Trainer
Daphne Langeveld
International Certified Coach (ICF ACC) | Systemic Practitioner | Thrive Abroad Coaching
Ivana Fertitta
Corporate Trainer & Consultant I Professional Speaker I Well-being and Happiness Coach I Psychologist I Author
Elena Podrezo
Talent & Culture Leader I EQ-i Coach I Employee Experience Curator I Global HR Expert
Eunice Boh
PMP, Deputy Director at CPF Board | Singapore Computer Society Enterprise Architecture Chapter Executive Committee
Anthonia Lim
Coach & Trainer
Adeline Tiah
Leadership Coach | Speaker | Startup Advisor | Author: REINVENT 4.0
Kaumudi Goda
People, Leadership & Culture Strategist | ICF Global Diversity Council Member | Consultant