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Equip Leaders To Coach. Develop Cultures That Thrive.
Future-Proof Your Organisation with Practical, Scalable Coaching Skills
Coaching isn’t just a leadership skill—it’s a catalyst for engagement, performance, and sustainable growth.
Whether you’re equipping a select few with full ICF certification or building coaching capacity across entire teams, we’ll co-create a solution tailored to your goals—with depth, flexibility, and long-term impact.
All our programs are grounded in the HAPPY Coaching System™, a powerful methodology that goes beyond skill-building to shift mindsets, unlock presence, and create lasting change.
Trusted by the best in the industry
Why Coaching Skills Matter for Your Leaders
Coaching isn’t just a trend – it’s a proven catalyst for meaningful, measurable impact across leadership, engagement, and business performance. With The Martin Institute’s support, your leaders will learn to coach in ways that build trust, boost performance, and create a culture of ownership and growth.
Elevate Engagement and Organisational Performance
Organisations with strong coaching cultures report that 62% of employees are highly engaged and 61% are high performing—compared to just 50% and 27% in organisations without coaching cultures.
Improve Employee Happiness and Retention
Leaders who coach see a 46% increase in employee happiness. Happier employees are also 47% less likely to consider leaving—boosting both performance and loyalty.
Increase Productivity and Empowerment
Coaching-trained leaders foster environments of clarity, ownership, and alignment—resulting in a 51% boost in productivity across teams.
Strengthen Leadership Confidence and Culture
86% of leaders believe that equipping leaders with coaching skills strengthens the organisation—building confidence, emotional intelligence, and a more people-centred culture.
Enhance Leadership Effectiveness
Build strategic clarity, emotional intelligence, and self-awareness—competencies that Harvard Business Review identifies as more valuable than an MBA.
Leaders who coach drive stronger engagement, elevate team performance, and model the kind of presence that transforms culture.
Empower your leaders with coaching skills
At The Martin Institute, we don’t just teach coaching – we help leaders embody it.
Our proprietary HAPPY Coaching System™, created by Master Coach Avni Martin, integrates:
- Inner Child Integration Therapy
- Neuro-Linguistic Programming (NLP)
- Research-backed tools for sustainable change
This unique blend helps leaders:
- Develop deep self-awareness, presence, and inner clarity
- Clear internal blocks that limit clarity, confidence, and decision-making
- Master powerful questioning and active listening skills
- Lead performance conversations that spark ownership, action, and meaningful growth
- Inspire a culture of trust, empathy, and accountability
Flexible Program Options to Meet Your Goals
Whether you’re supporting a few key executives or embedding a coaching culture across the business, we offer tailored programs that align with your organisation’s unique context, culture, and leadership goals.
Full ICF Certification for Leaders
Our ICF-accredited Level 1 (75 hours) and Level 2 (150 hours) pathways are ideal for senior leaders or high potential talent.
Includes:
- Training hours that exceed ICF requirements
- Mentor coaching and performance evaluations
- A globally respected ICF credential
- 40+ Continuing Coach Education (CCE) hours for ICF three-year renewal
Tailored 15-Hour and 30-Hour Tracks
These tailored programs are ideal for broader teams or leadership cohorts that need practical, high-impact skills. These shorter tracks do not lead to full ICF certification but offer:
- Coach-like leadership skills that build trust and accountability
- Practical tools for high-impact, empowering conversations across teams, functions, and organisation
- Stronger emotional intelligence and presence in day-to-day leadership
- Coach-like feedback that transforms everyday conversations into measurable growth
- A partial completion certificate toward Level 1, if desired
Your Masterclass Host
Avni Martin, MCC
Founder of The Martin Institute | Global Thought Leader | Renowned Coach Trainer
VIEW MORELESS
Avni Martin is an ICF Master Certified Coach (MCC), a credential held by fewer than 4% of coaches worldwide. She is the creator of the HAPPY Coaching System™ and the author of the Penguin-published book Happy Ever After – Transform Your Leaders, Teams, and Organisations with the HAPPY Coaching System™
With over 22 years of experience, Avni has:
- Coached leaders and entrepreneurs across five continents
- Served as the Global Director of ICF Coaching Education
- Led research across 1,300+ organisations in 9 countries as Director of Research for ICF Singapore
- Partnered with leaders and coaches globally to transform their being, deepen their presence, and lead with clarity and conscious impact.
Let’s talk about your organisational goals.
What Our Clients Say
Dr. Sarada Bulchand, Ph.D.
Global Leader & Certified Coach
Join Dr. Sarada Bulchand, Ph.D. as she shares her profound experience with the HAPPY™ Coach Training Program by The Martin Institute. For Dr. Sarada,…
Read More...Avinash Deshmukh
Global Leader & Certified Coach
Join Avinash Deshmukh as he shares his enriching journey through the HAPPY™ Coach Training Program by The Martin Institute. Driven by his desire to…
Read More...Shalini Jalan
Catalyst, Partnerships at Temasek Trust
Join Shalini Jalan as she shares her magical journey through the HAPPY™ Coach Training Program by The Martin Institute. For Shalini, this experience has…
Read More...Nick Jonsson
Managing Director & Life Coach
Join Nick Jonsson as he shares his incredible journey of transforming his coaching skills through the HAPPY™ Coach Training Program. Being in a coach…
Read More...What People Are Saying
Manuel Sguazzi
Managing Director | Executive MBA | Certified ScrumMaster® | ICF Trained Coach9
Completing Level 1 and 2 with Avni was one of the deepest and most introspective learning journeys ever. Avni’s extensive knowledge and experience, empathy and patience, make her one of the best trainers and mentors. I’ve applied the key learnings as an executive and witnessed the improvement in my team’s dialogue. To become a better leader or a coach, Avni’s courses are a fundamental stepping-stone.
Mette Johansson
Speaker, Trainer, Coach, Consultant | Empowering Leaders | Inclusion | Authenticity
Avni is one of the best coaches I have ever come across, and she provides a highly effective way to reach PCC level in the shortest time. She teaches you how to be completely non-judgmental and provoke deep transformation in your clients. To take your coaching skills to the next level, I warmly recommend you contact Avni.
Pooja Arora
ACC | Co-Founder, Redefine Wellness | Wellness Coach & Therapist | Wellness Trainer
I was lucky to find Avni! She’s a fantastic coach, a great trainer, with in-depth knowledge. She tailors learning to your unique ability and challenges. Her strong fundamentals and values, personal touch, warmth, and friendship, made training a great learning experience. Highly recommend her!
Roslina Chai
ACC | Speaker | Innovation, Strategy, Presentation Alchemist | Coach
Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity, and humility create an incredible space of safety that invites deep sharing. Learning with Avni is thought-provoking, as she honours the knowledge and experience that everyone in the room has to offer—all the necessary ingredients for a powerful learning journey.
Nick Jonsson
PCC | Founder and MD of EGN Singapore
Since starting my journey with Avni, I’ve loved it. It’s been deep and transformative, with very personalised attention. The depth of learning is impressive. I chose Avni because she was highly recommended by my colleagues and peers, and it has proved to be a very good decision. It not only makes me a better business leader but also a more aware father and husband.
Dona Amelia
Co-Founder of EGN | Keynote Speaker | Executive & Life Coach
Avni Martin is an outstanding ICF Master Certified Coach and teacher. Her expertise, clear instruction, and supportive guidance have been invaluable to my development. Avni’s passion for coaching and genuine dedication to her clients’ success make her an exceptional mentor. I highly recommend Avni to anyone seeking to learn and grow in the coaching field.
Suraj Vithlani
CEO & Founder of Vithlani Constructions and Motion Architecture
Avni is an intuitive coach of coaches who brings out greatness. She is a force for humanity. After her HAPPY™ Coach Training Program, my life feels upgraded to business class! I’m a better listener, more in tune with others, and my relationships have improved. I’m now focused on my goals and vision, with more love and calmness.
Cheryl Sim
Learning & Development Consultant @ Gallup | Executive Coach (ICF Certified) | IHRP-CP
Avni is a skilled mentor coach who brings great value. Her deep ICF knowledge gives her a powerful edge, offering masterful approaches. She is generous, available, and offers a personal touch, often turning clients into friends.
Scott Harrison
Elite Negotiation & Influence Coaching | EQ-i | ICF Coach | IAF Facilitator
Avni is a master coach and trainer who transforms lives. Her program is a profound journey of growth. She has an incredible gift for pushing us to our limits as coaches and humans. With her expert guidance, I unlocked my full potential. Avni’s skills, mindset, and compassion set her apart. She creates a safe space for growth and reflection.
Manisha Khubchandani
Recruitment Project Manager APAC
The clarity, confidence, and control I’ve gained through Avni’s coaching is priceless. She’s helped me become a better, more effective version of myself. Even after a traumatic experience, I’ve stayed strong and clear. Avni goes out of her way to support students, creating an interactive, safe space. I’ve built deep connections and become a confident coach. I’ve recommended Avni to many, who vouch for her as an amazing coach, mentor, and trainer.
Lillian Latto
PCC | Managing Director, Matchfit Consult | Executive, Leadership & Organi- sational Coach
Avni is a dedicated and passionate coach trainer who goes above and beyond to serve clients better. Avni has spent years honing her craft to ensure she keeps clients up to date with the best practices of the coaching industry.
Nitya Rao-Parera
PCC | Executive & Career Development Coach | Facilitator | Trainer
Avni is a natural at coach training. She has the ability to make us deeply introspect and grow, by holding up a mirror for us to be the best versions of ourselves and her sessions are highly engaging. Avni was instrumental in ensuring each one of us addressed our developmental needs as coaches. She helped me think more deeply and inspired me in my coaching journey.
Daphne Langeveld
International Certified Coach (ICF ACC) | Systemic Practitioner | Thrive Abroad Coaching
I wholeheartedly recommend Avni Martin and her course to anyone on a journey of self-discovery and mastery. She is a mentor, guiding students towards excellence with unwavering dedication and passion. She fosters a nurturing environment where students explore, grow, and challenge themselves. Her insightful feedback was invaluable. The ICF accreditation is the gold standard, and this course instilled in me the core competencies essential for success. I am forever grateful for the knowledge and inspiration she gave me.
Ivana Fertitta
Corporate Trainer & Consultant I Professional Speaker I Well-being and Happiness Coach I Psychologist I Author
I would highly recommend Avni’s program. It was a great match for my expectations. The learning group was small, with individual attention, and Avni taught us at a higher level, going beyond basic skills for a more in-depth approach. The competitive pricing included full support to achieve my qualification, including mentoring, exam practice, a rich network of peers.
Elena Podrezo
Talent & Culture Leader I EQ-i Coach I Employee Experience Curator I Global HR Expert
It is my privilege to learn and grow as a person, therapist, and facilitator to transform people with Avni! Avni is a brilliant coach, trainer, mentor, and supervisor, as I observed the profound difference she made in her clients, including myself. Avni is a rare and special gem with knowledge, wisdom, and skills to optimise success.
Eunice Boh
PMP, Deputy Director at CPF Board | Singapore Computer Society Enterprise Architecture Chapter Executive Committee
I strongly recommend Avni to anyone seeking a transformative educational experience. Her perceptive insights create a powerful mind shift, leading to genuine self-development. I truly enjoyed her class—a journey of growth and enlightenment. Avni inspires meaningful transformation. I also had a lot of fun networking. Thank you, Avni.
Anthonia Lim
Coach & Trainer
I am grateful to be trained by Avni. Her programs are in-depth and comprehensive, with personalised attention. Avni’s passion for training and developing people amazes me as she gives all that she has without ever holding anything back! I’m inspired by Avni’s excellent grasp of coaching, which empowers me to reach newer heights. I highly recommend Avni as a coach trainer and mentor coach!
Adeline Tiah
Leadership Coach | Speaker | Startup Advisor | Author: REINVENT 4.0
I have been coaching for five years, and my PCC accreditation was long overdue. A friend recommended Avni for the bridging program and PCC mentoring, and I’m glad I did. Avni is very exact in her PCC markers and sets a high bar. It was a great refresher for my PCC certification. The cohort was engaging and welcoming.
Kaumudi Goda
People, Leadership & Culture Strategist | ICF Global Diversity Council Member | Consultant
I have run sessions alongside Avni and participated in hers. As someone keen on learning, I’ve worked with many trainers, and Avni stands out. She demonstrates techniques and shares frameworks like no other, balancing flow with structure and delivering powerful coaching demos. Avni also runs an extremely popular peer coaching group, attracting coaches worldwide. She is a highly regarded leader in the ICF network, known for her passion and dedication. I strongly recommend Avni Martin.
Axel Johansson
ACC | Leadership, Performance & Intercultural Intelligence Coach| Consultant
I highly recommend Avni’s Accredited Coach Training Program. She is a masterful coach and trainer with a unique ability to give feedback that is concise, actionable, and uplifting, helping us grow from session to session. Avni flexibly adjusted the training to our needs, using peer coaching, exercises, and MCC-level competencies, plus access to MCC coaching sessions, an invaluable opportunity to grow.