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Team & Group Coaching for Organisations
Transform Teams & Cultures with Coaching That Goes Deeper
When people work better together, everything changes.
Whether you’re a leader, entrepreneur, or aspiring coach, if you’re ready to expand your impact but need flexibility along the way, this pathway was made for you.
In high-performing teams, synergy turns individual contributions into extraordinary outcomes. When trust is high, communication flows, and purpose is shared, creativity thrives, collaboration strengthens, and results soar. True transformation happens when we focus on the whole system—how people relate, collaborate, and lead together. Through team and group coaching, we help you harness the collective intelligence of your people – so your teams, leaders, and culture can shift toward deeper alignment, resilience, and performance.
Let’s redefine our experience of working together.
Trusted by the best in the industry
What Challenges Can Team and Group Coaching Solve for You
What Is Team Coaching?
Team coaching focuses on how a team works together to achieve a shared purpose.
It strengthens collaboration, communication, and performance – supporting the team to operate with greater clarity, cohesion, and trust.
Team coaching addresses relationship dynamics, clarifies roles, enhances decision-making, and harnesses the team’s full potential as a connected, high-performing unit.
What Is Group Coaching?
Group coaching brings together individuals from different teams, functions, or roles to work on shared goals and challenges – such as strengthening leadership, enhancing innovation, or improving communication.
It creates space for cross-functional insight, individual growth, and shared accountability, creating ripple effects across the wider organisation.
Group Challenges We Solve
- Siloed thinking or weak cross-functional collaboration
- Inconsistent leadership behaviours across departments
- Gaps between strategic intent and day-to-day execution
- Cultural transformation efforts that need traction
- Low accountability or engagement
- Broad capacity-building for navigating uncertainty and complexity
Team Challenges We Solve
- New or restructured teams needing alignment
- Conflict, communication breakdowns, or low trust
- Unclear roles, slow decision-making, or team misalignment
- Lack of collaboration across hybrid or remote teams
- Leadership transitions or change fatigue
- A desire for sustained high performance
Applying The HAPPY System™ for Team & Group Coaching
Applied to both team and group coaching engagements and tailored to your organisation’s goals:
-
Discovering You
Understand current dynamics, goals, and stakeholder needs -
Defining Purpose
Align goals with shared vision and values to define a unified purpose -
Developing Perceptions
Shift mindsets and limiting beliefs to unlock deeper insights and possibility -
Designing Actions
Co-create relevant strategies and game plans to move from insight to execution -
Delivering Habits
Embed sustainable change through reflection, feedback, and consistent practice
How Can We Work Together
We offer flexible formats—and will design the right engagement with you based on your goals.
- Short-Term (1-5 days): Offsites, leadership retreats, or focused challenges
- Mid-Term (1-6 months): Specific outcomes or development goals
- Long-Term (6-18 months): Cultural change, system-wide transformation
Let’s transform how your people work together—so that collaboration, trust, and culture can thrive
You want to work better together. Let’s make it possible.
Your Masterclass Host
Avni Martin, MCC
Founder of The Martin Institute | Global Thought Leader | Renowned Coach Trainer
VIEW MORELESS
Avni Martin is an ICF Master Certified Coach (MCC), a credential held by fewer than 4% of coaches worldwide. She is the creator of the HAPPY Coaching System™ and the author of the Penguin-published book Happy Ever After – Transform Your Leaders, Teams, and Organisations with the HAPPY Coaching System™
With over 22 years of experience, Avni has:
- Coached leaders and entrepreneurs across five continents
- Served as the Global Director of ICF Coaching Education
- Led research across 1,300+ organisations in 9 countries as Director of Research for ICF Singapore
- Partnered with leaders and coaches globally to transform their being, deepen their presence, and lead with clarity and conscious impact.
What Our Clients Say
Dr. Sarada Bulchand, Ph.D.
Global Leader & Certified Coach
Join Dr. Sarada Bulchand, Ph.D. as she shares her profound experience with the HAPPY™ Coach Training Program by The Martin Institute. For Dr. Sarada,…
Read More...Avinash Deshmukh
Global Leader & Certified Coach
Join Avinash Deshmukh as he shares his enriching journey through the HAPPY™ Coach Training Program by The Martin Institute. Driven by his desire to…
Read More...Shalini Jalan
Catalyst, Partnerships at Temasek Trust
Join Shalini Jalan as she shares her magical journey through the HAPPY™ Coach Training Program by The Martin Institute. For Shalini, this experience has…
Read More...Nick Jonsson
Managing Director & Life Coach
Join Nick Jonsson as he shares his incredible journey of transforming his coaching skills through the HAPPY™ Coach Training Program. Being in a coach…
Read More...What People Are Saying
Manuel Sguazzi
Managing Director | Executive MBA | Certified ScrumMaster® | ICF Trained Coach9
Completing Level 1 and 2 with Avni was one of the deepest and most introspective learning journeys ever. Avni’s extensive knowledge and experience, empathy and patience, make her one of the best trainers and mentors. I’ve applied the key learnings as an executive and witnessed the improvement in my team’s dialogue. To become a better leader or a coach, Avni’s courses are a fundamental stepping-stone.
Mette Johansson
Speaker, Trainer, Coach, Consultant | Empowering Leaders | Inclusion | Authenticity
Avni is one of the best coaches I have ever come across, and she provides a highly effective way to reach PCC level in the shortest time. She teaches you how to be completely non-judgmental and provoke deep transformation in your clients. To take your coaching skills to the next level, I warmly recommend you contact Avni.
Pooja Arora
ACC | Co-Founder, Redefine Wellness | Wellness Coach & Therapist | Wellness Trainer
I was lucky to find Avni! She’s a fantastic coach, a great trainer, with in-depth knowledge. She tailors learning to your unique ability and challenges. Her strong fundamentals and values, personal touch, warmth, and friendship, made training a great learning experience. Highly recommend her!
Roslina Chai
ACC | Speaker | Innovation, Strategy, Presentation Alchemist | Coach
Avni is exceptionally committed to ensuring that she gives her utmost as a trainer. Her authenticity, humanity, and humility create an incredible space of safety that invites deep sharing. Learning with Avni is thought-provoking, as she honours the knowledge and experience that everyone in the room has to offer—all the necessary ingredients for a powerful learning journey.
Nick Jonsson
PCC | Founder and MD of EGN Singapore
Since starting my journey with Avni, I’ve loved it. It’s been deep and transformative, with very personalised attention. The depth of learning is impressive. I chose Avni because she was highly recommended by my colleagues and peers, and it has proved to be a very good decision. It not only makes me a better business leader but also a more aware father and husband.
Dona Amelia
Co-Founder of EGN | Keynote Speaker | Executive & Life Coach
Avni Martin is an outstanding ICF Master Certified Coach and teacher. Her expertise, clear instruction, and supportive guidance have been invaluable to my development. Avni’s passion for coaching and genuine dedication to her clients’ success make her an exceptional mentor. I highly recommend Avni to anyone seeking to learn and grow in the coaching field.
Suraj Vithlani
CEO & Founder of Vithlani Constructions and Motion Architecture
Avni is an intuitive coach of coaches who brings out greatness. She is a force for humanity. After her HAPPY™ Coach Training Program, my life feels upgraded to business class! I’m a better listener, more in tune with others, and my relationships have improved. I’m now focused on my goals and vision, with more love and calmness.
Cheryl Sim
Learning & Development Consultant @ Gallup | Executive Coach (ICF Certified) | IHRP-CP
Avni is a skilled mentor coach who brings great value. Her deep ICF knowledge gives her a powerful edge, offering masterful approaches. She is generous, available, and offers a personal touch, often turning clients into friends.
Scott Harrison
Elite Negotiation & Influence Coaching | EQ-i | ICF Coach | IAF Facilitator
Avni is a master coach and trainer who transforms lives. Her program is a profound journey of growth. She has an incredible gift for pushing us to our limits as coaches and humans. With her expert guidance, I unlocked my full potential. Avni’s skills, mindset, and compassion set her apart. She creates a safe space for growth and reflection.
Manisha Khubchandani
Recruitment Project Manager APAC
The clarity, confidence, and control I’ve gained through Avni’s coaching is priceless. She’s helped me become a better, more effective version of myself. Even after a traumatic experience, I’ve stayed strong and clear. Avni goes out of her way to support students, creating an interactive, safe space. I’ve built deep connections and become a confident coach. I’ve recommended Avni to many, who vouch for her as an amazing coach, mentor, and trainer.
Lillian Latto
PCC | Managing Director, Matchfit Consult | Executive, Leadership & Organi- sational Coach
Avni is a dedicated and passionate coach trainer who goes above and beyond to serve clients better. Avni has spent years honing her craft to ensure she keeps clients up to date with the best practices of the coaching industry.
Nitya Rao-Parera
PCC | Executive & Career Development Coach | Facilitator | Trainer
Avni is a natural at coach training. She has the ability to make us deeply introspect and grow, by holding up a mirror for us to be the best versions of ourselves and her sessions are highly engaging. Avni was instrumental in ensuring each one of us addressed our developmental needs as coaches. She helped me think more deeply and inspired me in my coaching journey.
Daphne Langeveld
International Certified Coach (ICF ACC) | Systemic Practitioner | Thrive Abroad Coaching
I wholeheartedly recommend Avni Martin and her course to anyone on a journey of self-discovery and mastery. She is a mentor, guiding students towards excellence with unwavering dedication and passion. She fosters a nurturing environment where students explore, grow, and challenge themselves. Her insightful feedback was invaluable. The ICF accreditation is the gold standard, and this course instilled in me the core competencies essential for success. I am forever grateful for the knowledge and inspiration she gave me.
Ivana Fertitta
Corporate Trainer & Consultant I Professional Speaker I Well-being and Happiness Coach I Psychologist I Author
I would highly recommend Avni’s program. It was a great match for my expectations. The learning group was small, with individual attention, and Avni taught us at a higher level, going beyond basic skills for a more in-depth approach. The competitive pricing included full support to achieve my qualification, including mentoring, exam practice, a rich network of peers.
Elena Podrezo
Talent & Culture Leader I EQ-i Coach I Employee Experience Curator I Global HR Expert
It is my privilege to learn and grow as a person, therapist, and facilitator to transform people with Avni! Avni is a brilliant coach, trainer, mentor, and supervisor, as I observed the profound difference she made in her clients, including myself. Avni is a rare and special gem with knowledge, wisdom, and skills to optimise success.
Eunice Boh
PMP, Deputy Director at CPF Board | Singapore Computer Society Enterprise Architecture Chapter Executive Committee
I strongly recommend Avni to anyone seeking a transformative educational experience. Her perceptive insights create a powerful mind shift, leading to genuine self-development. I truly enjoyed her class—a journey of growth and enlightenment. Avni inspires meaningful transformation. I also had a lot of fun networking. Thank you, Avni.
Anthonia Lim
Coach & Trainer
I am grateful to be trained by Avni. Her programs are in-depth and comprehensive, with personalised attention. Avni’s passion for training and developing people amazes me as she gives all that she has without ever holding anything back! I’m inspired by Avni’s excellent grasp of coaching, which empowers me to reach newer heights. I highly recommend Avni as a coach trainer and mentor coach!
Adeline Tiah
Leadership Coach | Speaker | Startup Advisor | Author: REINVENT 4.0
I have been coaching for five years, and my PCC accreditation was long overdue. A friend recommended Avni for the bridging program and PCC mentoring, and I’m glad I did. Avni is very exact in her PCC markers and sets a high bar. It was a great refresher for my PCC certification. The cohort was engaging and welcoming.
Kaumudi Goda
People, Leadership & Culture Strategist | ICF Global Diversity Council Member | Consultant
I have run sessions alongside Avni and participated in hers. As someone keen on learning, I’ve worked with many trainers, and Avni stands out. She demonstrates techniques and shares frameworks like no other, balancing flow with structure and delivering powerful coaching demos. Avni also runs an extremely popular peer coaching group, attracting coaches worldwide. She is a highly regarded leader in the ICF network, known for her passion and dedication. I strongly recommend Avni Martin.
Axel Johansson
ACC | Leadership, Performance & Intercultural Intelligence Coach| Consultant
I highly recommend Avni’s Accredited Coach Training Program. She is a masterful coach and trainer with a unique ability to give feedback that is concise, actionable, and uplifting, helping us grow from session to session. Avni flexibly adjusted the training to our needs, using peer coaching, exercises, and MCC-level competencies, plus access to MCC coaching sessions, an invaluable opportunity to grow.